ADVERTISING IN CURRENT HISTORY
Why Advertise in Current History?
one of America's most distinguished periodicals. The oldest US publication devoted exclusively to contemporary world affairs, Current History, a monthly journal, was founded by The New York Times in 1914. As a privately owned, independent magazine without institutional or political affiliation, Current History has long provided a forum for specialists to offer objective reportage and penetrating analysis of world events.
unique single-topic coverage. Each month Current History focuses on a single region or topic, including annual issues on China and East Asia, Russia and Eurasia, the Middle East, Latin America, South and Southeast Asia, Europe, and Africa. Many publishers have found this coverage an ideal vehicle for advertising specialized books on these regions.
readable experts. Current History offers clear and concise assessments of global affairs—in accessible prose—by the most respected scholars in their fields, as well as by a diverse group of policy makers, diplomats, and prize-winning journalists.
special features. Current History every year publishes special issues on topical themes, such as the rise of Asia and women in the world, in addition to an annual December issue on the state of the world. Regular monthly features include book reviews, customized maps, and, only in Current History, The Month in Review, a chronological roundup, nation by nation, of major international events.
large paid circulation. Current History has a print and online circulation of more than 15,000—with considerably higher readership, since numerous subscribers are libraries and institutions with a high pass-around rate. Unlike many other journals, Current History's circulation is nearly 100 percent paid.
influential, widespread readership. The White House, leading members of Congress, and major newspapers and news networks subscribe to Current History. It is required reading at the country's major military academies and colleges, the State and Defense Departments, think tanks in national capitals, and foreign embassies throughout the world. Current History is also widely read at public libraries across the United States.
a favored resource for educators. Current History is used extensively in academia—in college curricula, as a resource for educators staying abreast of their fields, and as an essential component of any college, university, or research library. Subscribers include many who make decisions about book purchases.
successful results. Current History advertisers have included academic presses, independent publishers, think tanks, and non-government organizations. Among recent advertisers:
|Brookings Institution Press
Johns Hopkins University Press
Michigan State University Press
Oxford University Press
Taylor and Francis
United Nations Publications
University of New Mexico Press
Advertisers such as these have chosen Current History because they know it is carefully read by an audience much larger than for typical academic journals—an audience that is highly educated, affluent, and motivated to purchase books, magazines, and related materials. They know that advertising works in the context of the world-class, relevant editorial content Current History provides.
Current History Advertising
Current History, 4225 Main Street, Philadelphia, PA 19127
Tel: 215-482-4464 Fax: 215-482-9197 firstname.lastname@example.org
Inquiries regarding advertising in Current History may be made
by telephone at 215-482-4464
- by fax at 215-482-9197, or by e-mail at email@example.com
How to Advertise in Current History
Current History publishes nine issues per publishing cycle (No issues are published in June, July, and August)
Current History is web offset on a cream-colored, uncoated stock. Saddlestitched.
Art should be provided in the following format: Black and white only, 133-line screen, no bleeds, actual size.
Electronic files, in either Quark, InDesign or PDF (preferred), are acceptable. If sending as a PDF, please note that:
- ad must be complete and sized at 100%
- all fonts and graphics must be embedded
- ad must be saved as high resolution for print publication
- all color ads must be converted to black and white format to ensure optimal reproduction.
If sending a Quark or InDesign file, please ensure that all fonts and art are properly included.
Reservation and Mailing Instructions
Mail or fax insertion orders to:
Advertising Department, Current History
4225 Main Street
Philadelphia, PA 19127
Send production materials (email preferred) to: